The House of Abhinandan Lodha named Martech Brand of the Year at ET Martech+ Awards 2026

The House of Abhinandan Lodha won Martech Brand of the Year at the fifth ET Martech+ Awards. Nians, MoEngage and GRX10 also received top honours, while Segumento India and Shiprocket’s fastrr shared the Breakthrough Martech Technology award.

— Source publishedThu, 24 Sept, 2026, 22:42 IST·First seen Fri, 25 Sept, 2026, 09:06 IST·Source ET Brand Equity

What happened

ET Martech+ Awards 2026 named The House of Abhinandan Lodha Martech Brand of the Year. Nians, MoEngage and GRX10 also won top honours, while Segumento India and

Key facts

  • Fifth edition
  • 4 master categories
  • 85+ sub-categories

What changed

ET Martech+ Awards 2026 named The House of Abhinandan Lodha Martech Brand of the Year. Nians, MoEngage and GRX10 also won top honours, while Segumento India and Shiprocket’s fastrr shared Breakthrough Martech Technology of the Year.

Why this matters

The House of Abhinandan Lodha’s award underscores that sophisticated martech is becoming a competitive lever for improving acquisition efficiency, personalization and customer engagement in high-consideration categories.

What to watch

  • A measurable increase in qualified inquiries, site visits, bookings or lower customer-acquisition cost following award-led campaigns.
  • New martech vendor partnerships, case studies or product launches from the award winners.
  • Other major real-estate developers publicizing CDP, CRM, AI personalization or attribution investments.
  • Evidence of stronger first-party data strategies amid higher paid-media costs and tighter privacy requirements.
  • Customer complaints or regulatory scrutiny related to automated outreach, consent management or data handling.

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