TVS Motor unveils 'TVS Paddock' as exclusive retail channel for premium two-wheeler portfolio
TVS Motor is carving out a dedicated retail format, TVS Paddock, to showcase and sell its premium two-wheeler lineup. The move signals a sharper omni-channel push in the enthusiast segment, separating premium customer experience from mass-market dealerships and aligning India's two-wheeler retail with global premium auto playbooks.
What happened
TVS Motor launches TVS Paddock as exclusive retail channel for its premium two-wheeler portfolio. Ixigo acquires 54.66% in Brevistay for ₹65.69 crore to expand
Key facts
- ₹65.69 crore for 54.66% Brevistay stake
- ₹25.60 crore ABD claim
- ₹7.50 crore Proactai investment
Why this matters
A premium-only format creates a natural envelope for partnerships, co-branded drops, or even acquisitions of niche performance brands that need a curated Indian retail home.