TVS refreshes Apache and Ronin motorcycle range ahead of festive season
TVS Motor has updated its premium Apache and Ronin portfolio with new variants, connectivity and safety features. The company says it holds a 34% share of India’s 150cc–250cc premium motorcycle segment, where premium models contribute about 17% of its two-wheeler business.
What happened
TVS Motor Company · TVS Motor refreshed its Apache and Ronin premium motorcycle ranges with connectivity, safety features and new variants ahead of the festive
Key facts
- TVS holds 34% share of India's 150cc-250cc premium motorcycle segment in the ongoing financial year
- Premium category contributes about 17% of TVS Motor's two-wheeler business
- TVS reported 29% growth versus 12% industry growth
- Apache RTR 160 starts at ₹1,27,990 ex-showroom Delhi
- Apache RTR 160 4V starts at ₹1,41,440
- Apache RTR 200 4V starts at ₹1,49,990
- Apache RR 310 starts at ₹2,87,790
- Apache RTR 310 starts at ₹2,48,990
- Ronin Base+ costs ₹1,42,490; Mid ₹1,51,540; Top ₹1,63,640
Why this matters
TVS’s feature-led premium refresh highlights the strategic value of connectivity, safety technology and differentiated variants as competitive levers for partnerships or acquisitions in India’s mid-capacity motorcycle market.
What to watch
- Monthly 150cc–250cc retail registrations versus industry growth.
- TVS premium motorcycle market share holding above or below 34%.
- Share of top-spec variants and realized average selling price.
- Dealer inventory days, booking-to-delivery times and festive financing approval rates.
- Competitor price cuts, feature refreshes and festive exchange incentives.
- Evidence of accessories, connectivity subscriptions or service-retention attachment improving lifetime value.
- Prioritize dealer inventory and test-ride availability for refreshed Apache and Ronin variants ahead of peak festive footfall.
- Use financing, exchange offers and digital lead campaigns to convert commuters upgrading into the premium segment.
- Bundle connected features, safety hardware and accessories into higher-margin trims rather than relying on broad cash discounts.
- Track variant-level bookings to refine production mix between Apache performance models and Ronin lifestyle models.
- Prepare competitive response packages for launches or discounting by Bajaj, Hero, Yamaha, Honda and Royal Enfield.