TVS VENU's Atelier Expressions to take majority stake in luxury mithai brand Khoya
TVS VENU's premium lifestyle platform Atelier Expressions will acquire a majority stake in New Delhi-based handcrafted mithai brand Khoya, with the deal expected to close by August 2026. Founder Sid Mathur retains operational control as the brand targets pan-India scale.
What happened
TVS VENU's premium lifestyle platform Atelier Expressions will acquire a majority stake in New Delhi-based luxury handcrafted mithai brand Khoya, expected to
Why this matters
TVS VENU's majority stake in Khoya via Atelier Expressions signals a platform play to roll up premium heritage food brands—watch for follow-on acquisitions in artisanal Indian F&B ahead of the August 2026 close.
What to watch
- Deal close confirmation and disclosed valuation/multiple by August 2026
- New store openings and pan-India distribution announcements from Khoya
- Follow-on Atelier Expressions acquisitions in Indian gourmet/gifting
- Founder Sid Mathur's continued involvement and retention terms
- Festive-season gifting revenue metrics and B2B corporate-gifting contracts
- TVS/Atelier signals additional premium F&B or lifestyle acquisitions to build category density
- Khoya expands retail footprint into Mumbai/Bengaluru airports and luxury malls ahead of the 2026 festive gifting cycle
- Competitors accelerate premium gifting launches and corporate-gifting B2B channels
- Investment banks pitch remaining artisanal mithai founders on exit/growth-capital deals