Under Armour stumbles: FY26 revenue down 8% to $2.9B, $496M loss as turnaround stalls

Shares fell 16.7% after Under Armour posted an 8% revenue decline and $496M net loss. North America sales dropped 7% while international markets grew (EMEA +7.1%, APAC +12.7%, LATAM +22.4%). CEO Kevin Plank now prioritises a marketing reset amid weak brand positioning and outlet reliance.

— FiledFri, 15 May, 2026, 06:20 IST·First seen Fri, 15 May, 2026, 06:19 IST·Source Inside Retail Asia

What happened

Under Armour's FY2026 revenue fell 8% to $2.9B with a $496M net loss; shares dropped 16.7%. CEO Kevin Plank prioritises marketing reset. Analysts cite margin

Key facts

  • revenue down 8% to $2.9B
  • net loss $496M
  • stock down 16.7%
  • Q4 revenue down 0.8% YoY
  • North America sales -7%
  • EMEA +7.1%
  • APAC +12.7%
  • LATAM +22.4%
  • constant currency intl +3%

Why this matters

Stalled turnaround, depressed valuation, and a still-recognisable global brand with growing EMEA/APAC/LATAM footprints make Under Armour an increasingly plausible target for strategic acquirers or activist-led restructuring.