United Spirits, peers challenge FSSAI on flavouring and labelling norms
United Spirits and Associated Alcohol & Breweries have moved High Courts against FSSAI notices alleging non-compliant flavour profiles and labelling claims, creating an immediate compliance risk for affected spirits portfolios.
United Spirits and Associated Alcohol & Breweries have challenged FSSAI notices over flavouring and labelling of alcoholic beverages. The regulator alleges use of flavours mimicking standard beverage profiles and non-compliant claims; hearings and industry representations are ongoing.
Why this matters
The court challenge follows FSSAI halting sales of select United Spirits whisky products over labelling allegations and United Spirits challenging an FSSAI order on flavoured rum labelling.
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