USHBC enlists Sanjeev Kapoor for second recipe book to push US blueberries into Indian kitchens
US Highbush Blueberry Council unveiled 'USA Blueberries Across the Globe' at its Blueberries Go Big India 2026 event in Mumbai, leveraging chef Sanjeev Kapoor to seed demand across bakery, HoReCa, food manufacturing and home cooking channels.
What happened
US Highbush Blueberry Council · USHBC launched chef Sanjeev Kapoor's second recipe book 'USA Blueberries Across the Globe' at its Blueberries Go Big India 2026
Why this matters
A deepening USHBC-Kapoor partnership opens white-space for ingredient distributors, frozen-fruit importers, and bakery/HoReCa supply partners to ride the demand-creation wave with co-branded or private-label plays.
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