Vaseline joins HUL's Rs 1,000 crore club, leans on creators to fend off D2C insurgents
HUL's 150-year-old Vaseline crossed Rs 1,000 crore in India in FY26, joining stablemates Pond's and Glow & Lovely. The brand de-seasonalised body care and pushed into face care via Cloud Soft and Gluta-Hya, betting on social-first creator marketing to defend share against Minimalist, Beardo and Bare Anatomy in a Rs 2.4 lakh crore beauty market.
What happened
HUL's Vaseline crossed Rs 1,000 crore annual turnover in India in FY26, joining Pond's and Glow & Lovely. Brand de-seasonalised body care, expanded to face care
Key facts
- Rs 1,000 crore turnover FY25-26
- 150 years global
- Rs 2.4 lakh crore India beauty market
Why this matters
As Minimalist, Beardo and Bare Anatomy pressure share, HUL's defensive bet on organic brand extension over D2C acquisition is worth watching—it raises the bar (and price) for any insurgent looking to exit into strategic hands.
Also reported by
- Financial Express · BrandWagon — 340h after first sighting