VERO MODA names Aditi Rao Hydari as face of its A/W 2026 India campaign
VERO MODA has appointed actor Aditi Rao Hydari as the face of its Autumn/Winter 2026 campaign in India. The collection, including its festive line, is now available via stores, the brand app and website, and marketplaces.
What happened
Vero Moda · VERO MODA named actor Aditi Rao Hydari as face of its AW 2026 campaign to boost relevance and visibility in Indian womenswear. The collection and
Key facts
- Autumn/Winter 2026
- Founded in 1987
- BESTSELLER founded in 1975
- More than 20 brands
- Over 90 countries
What changed
VERO MODA named actor Aditi Rao Hydari as face of its AW 2026 campaign to boost relevance and visibility in Indian womenswear. The collection and festive line are live through stores, app, website and marketplaces.
Why this matters
Aditi Rao Hydari gives VERO MODA a high-recognition cultural anchor for its A/W 2026 and festive push, helping drive traffic and conversion consistently across stores, app, website and marketplaces.
What to watch
- Growth in Google search interest, branded social mentions and campaign video completion rates after launch.
- App installs, direct-site traffic, store footfall and marketplace conversion relative to pre-campaign baselines.
- Sell-through of festive dresses, occasionwear, outerwear and campaign-featured SKUs within the first 4-8 weeks.
- Share of new customers, repeat purchases and loyalty enrollments attributed to campaign touchpoints.
- Competitor celebrity launches, festive discounting and marketplace promotional events that could dilute campaign impact.