Reliance Brands taps Aniket Kumar Singh to lead ecommerce across portfolio
Reliance Brands has named Aniket Kumar Singh Head of E-commerce, charging him with steering digital strategy across its multi-brand stable spanning Pepe Jeans, Jack & Jones, Vero Moda, Only and Hidesign. He joins from Welspun's Spaces D2C arm, where he cut discounting 40% YoY and slashed lead times by half.
What happened
Reliance Brands has appointed Aniket Kumar Singh as Head of E-commerce to lead digital strategy across its brand portfolio. He joins from Welspun Living's
Key facts
- 40% discount reduction YoY
- 50% lead time cut
- 4 years at Pepe Jeans
Why this matters
A unified ecommerce mandate across Pepe, Jack & Jones, Vero Moda, Only and Hidesign positions Reliance Brands to consolidate D2C tech stacks and rationalize partner relationships across the stable.