Vibrant Ingredients pushes matcha formulation playbook for broader beverage appeal
CMO Jillian Hermanowicz of Lake Mary-based Vibrant Ingredients outlines how matcha grade, color stability and complementary flavor pairings determine success in beverage formulations, as brands chase mainstream consumers wary of the ingredient's natural earthiness.
What happened
Vibrant Ingredients' CMO Jillian Hermanowicz outlines matcha beverage formulation considerations, stressing matcha grade and quality for smoother flavor, and
Why this matters
Map specialty matcha formulators and complementary flavor houses as bolt-on targets while valuations still reflect niche positioning rather than mainstream beverage scale.