Vogue Eyewear taps Kriti Sanon to front India campaign alongside Shahid Kapoor
EssilorLuxottica-owned Vogue Eyewear names Kriti Sanon as female brand ambassador for its 'Vogue Eyewear Journeys' India push, joining Shahid Kapoor. Collection priced Rs 3,000-10,000, sold via leading optical stores and online, with rollout across digital, print and OOH.
What happened
Vogue Eyewear (EssilorLuxottica) names Kriti Sanon as new female brand ambassador alongside Shahid Kapoor for India campaign 'Vogue Eyewear Journeys'.
Key facts
- Rs 3,000-10,000 price range
- €28.5 billion 2025 revenue
- 150 countries
Why this matters
Deeper brand investment in India hints EssilorLuxottica may follow with retail footprint expansion or M&A in domestic optical chains to capture the mid-premium eyewear shelf it is now advertising into.