Wagh Bakri targets ₹200 Cr+ from digital as FY26 revenue heads to ₹2,500 Cr
Fifth-gen leadership at the century-old tea major is pushing ecommerce to 8% of sales, expanding tea lounges, and deploying AI across 14,000+ plantations. General trade still anchors 60%, modern trade 20%, exports 10-12% across 60+ countries.
What happened
Wagh Bakri Tea Group · Century-old Wagh Bakri Tea, led by fifth-gen Priyam Parikh, is scaling digital commerce to 8% (₹200 Cr+) of expected ₹2,500 Cr FY26
Key facts
- FY26 revenue ~₹2,500 Cr
- 60% general trade
- 20% modern trade
- 8% ecommerce
- 10-12% exports
- ₹200 Cr+ digital
- 60+ Mn kg output
- 14,000-15,000 plantations
- 60+ export countries
Why this matters
Wagh Bakri's tea lounge expansion, AI-enabled plantation tech, and 60+ country export footprint create multiple bolt-on or partnership entry points across retail, agritech, and international distribution.