Wagh Bakri targets ₹200 Cr+ from digital as FY26 revenue heads to ₹2,500 Cr
Fifth-gen leadership at the century-old tea major is pushing ecommerce to 8% of sales, expanding tea lounges, and deploying AI across 14,000+ plantations. General trade still anchors 60%, modern trade 20%, exports 10-12% across 60+ countries.
Century-old Wagh Bakri Tea, led by fifth-gen Priyam Parikh, is scaling digital commerce to 8% (₹200 Cr+) of expected ₹2,500 Cr FY26 revenue, expanding tea lounges, deepening East/South India distribution, and deploying AI for sourcing across 14,000+ plantations.