Wed in India push lifts hotel bookings 20-25% at IHCL, Marriott, Leisure Hotels for 2026 season
Indian hoteliers ride a domestic wedding wave as geopolitical jitters and Modi's 'wed in India' nudge redirect couples from overseas venues. IHCL Goa and Marriott Autograph Karnal are tracking 25% ahead, Leisure Hotels enquiries up 20%, while Sarovar pulls 16% of F&B revenue from weddings. Tier-2 hubs like Chandigarh, Indore and Sindhudurg are emerging alongside Jaipur and Udaipur.
What happened
Indian Hotels Company (IHCL) · Indian hoteliers report double-digit growth in wedding bookings as US-Iran tensions and PM Modi's appeal push couples to choose
Key facts
- 25% uptick IHCL Goa
- 25% ahead Marriott Autograph Karnal
- 20% jump Leisure Hotels enquiries
- 16% F&B revenue Sarovar from weddings
Why this matters
The 'wed in India' shift validates accelerating M&A or management contracts in emerging Tier-2 wedding destinations like Karnal, Sindhudurg and Indore before competitors anchor the supply pipeline.