Yes Madam takes at-home aesthetics to four more cities in ₹500 crore push
Yes Madam is expanding dermatologist-designed, non-invasive at-home aesthetic treatments to Hyderabad, Kolkata, Chennai and Ahmedabad. The company says its equipment-hub model and certified professionals can price sessions 35-55% below conventional clinics as it targets a ₹500 crore advanced-aesthetics business within five years.
What happened
Yes Madam is expanding dermatologist-designed, non-invasive at-home aesthetic services, using backend equipment hubs and certified professionals. It plans to
Key facts
- 611,800 non-surgical aesthetic procedures in India in 2024
- 208,880 hair-removal procedures in India in 2024
- Treatments priced at approximately ₹1,150-₹7,500 per session
- 35-55% cheaper than conventional clinics
- Six sessions typically deliver 70-80% permanent hair reduction, according to Yes Madam
- HydraGlo is its fastest-growing treatment by bookings
- Target: ₹500 crore advanced aesthetics business
Why this matters
Yes Madam’s advanced-aesthetics push makes it a more relevant partnership or acquisition target for beauty, healthcare and consumer platforms seeking a scalable at-home treatment channel.
What to watch
- Launch cadence and service availability across the four announced cities, especially neighborhood-level coverage rather than nominal city presence.
- Reported advanced-aesthetics GMV, repeat-session rates, average order values and share of revenue from the new vertical.
- Pricing gaps versus dermatology clinics after introductory discounts, travel costs, equipment depreciation and practitioner compensation.
- Evidence of dermatologist affiliations, insurance coverage, formal clinical governance and customer safety escalation processes.
- Customer reviews mentioning outcomes, hygiene, practitioner expertise, device quality or post-treatment support.
- Competitor launches in at-home laser, skin rejuvenation, hair reduction and other device-led aesthetic services.
- Capital raises, device procurement partnerships or franchise-like hub arrangements that indicate whether the ₹500 crore target is being funded credibly.
- Build city-level equipment hubs near affluent, high-density catchments to reduce travel time and raise device utilization.
- Bundle consultations, multi-session treatment plans and post-treatment skincare to lift average order value and improve repeat rates.
- Use dermatologist partnerships, visible certification standards and treatment-consent protocols to establish trust and manage adverse-event risk.
- Prioritize treatments with clear at-home operating protocols and low complication rates before expanding into more invasive or regulated categories.
- Cross-sell advanced aesthetics to the existing at-home salon customer base through targeted CRM offers and occasion-based packages.
- Expand supply of certified aestheticians through proprietary training, retention incentives and standardized quality audits.
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