Yousta rides FIFA wave with licensed collection across men's, women's and kids'
Reliance Retail's youth label Yousta launched a FIFA-licensed range spanning country jerseys, casualwear and a 'Fun with FIFA' sub-line. Kids' co-ord sets are early top performers. Distribution spans Yousta stores, AJIO and JioMart, signalling Reliance's intent to monetise global sport IP through its value-fashion stack.
What happened
Yousta, Reliance Retail's youth fashion label, launched a FIFA-licensed collection across menswear, womenswear and kidswear, including country jerseys,
Why this matters
Sport IP licensing is becoming a viable wedge for value-fashion players; scout exclusive league or federation deals before Reliance locks up the Indian youth apparel pipeline.