YouTube Shopping expands India merchant roster as creator payouts rise 160%
YouTube Shopping has added Amazon, AJIO, Meesho, Snapdeal and Tata CLiQ to its India affiliate ecosystem, alongside new AI shopping and brand-partnership tools. More than half of eligible Indian creators are now enrolled ahead of the festive season.
What happened
YouTube Shopping expanded its India affiliate merchant roster with Amazon, AJIO, Meesho, Snapdeal and Tata CLiQ, adding to major marketplaces and beauty
Key facts
- Average payouts to Indian creators grew more than 160% year-on-year between Q1 2025 and Q1 2026
- More than 50% of eligible Indian creators are enrolled
- Creator enrolment grew 200% year-on-year
- Creators tagged more than 19 million videos
- India shopping-related watch time increased 55% year-on-year
What changed
YouTube Shopping expanded its India affiliate merchant roster with Amazon, AJIO, Meesho, Snapdeal and Tata CLiQ, adding to major marketplaces and beauty retailers. It also introduced AI shopping and brand-partnership tools as Indian creator payouts rose over 160% year-on-year.
Why this matters
Prioritize YouTube Shopping integrations and creator affiliate partnerships in India ahead of the festive season, as rapid creator adoption and payout growth signal a scaling social-commerce conversion channel.
What to watch
- Affiliate commission-rate changes and merchant-funded bonus announcements.
- YouTube Shopping India reporting on GMV, conversion, click-through rates or average order value.
- Adoption of AI shopping tools by Indian creators and merchants.
- Festive-season availability, delivery promise and return-rate performance for creator-tagged products.
- Whether Meesho and value marketplaces use creator campaigns to expand beyond their core price-sensitive customer base.