Zee sues Libas in Delhi HC over Instagram reel music; case heads to mediation
Zee Entertainment dragged ethnic-wear label Libas to Delhi High Court for using copyrighted tracks from its 19,000-recording catalogue in promotional reels. Libas pulled the flagged content; court routed parties to mediation. Ruling spotlights commercial-use licensing exposure for D2C brands leaning on Instagram audio.
What happened
Zee Entertainment sued ethnic-wear brand Libas in Delhi HC over unauthorised use of copyrighted music in Instagram reels promoting products. Libas removed
Key facts
- 19,000 sound recordings
- Rs 18,000 crore market cap
- 4 reels
Why this matters
Diligence on social-first targets must now include music licensing trails and cease-and-desist exposure, since Zee-Libas signals labels will pursue mid-market brands, not just platforms.