Zepto, BlissClub among retail names on LinkedIn's top 25 India startups list led by CRED

LinkedIn's 2022 top startups ranking places CRED first, upGrad second and Groww third, with e-grocery player Zepto at 4th. Consumer and retail entrants include Spinny, Ultrahuman, Living Food and apparel brand BlissClub (17th). Bengaluru dominates with 13 firms; 68% are new entrants and 56% of hires are under 30.

— FiledSat, 4 Jul, 2026, 12:20 IST·First seen Sat, 4 Jul, 2026, 12:19 IST·Source Financial Express · BrandWagon

What happened

LinkedIn's top 25 Indian startups list features CRED first, upGrad second, Groww third. Consumer/retail entrants include e-grocery Zepto (4th), Spinny,

Key facts

  • $6.4 billion
  • $2.25 billion
  • $3 billion
  • 68 percent new entrants
  • 56 percent hires below 30
  • 17 percent below 25
  • 13 Bengaluru
  • 5 Gurugram

Why this matters

With 68% new entrants breaking into the ranking, incumbents should watch fast-rising retail challengers like Zepto, Spinny and Ultrahuman as partnership or acquisition targets before valuations climb.

What to watch

  • New funding announcements from Zepto or Spinny in following quarters
  • Attrition/layoff signals in quick-commerce amid 2022 downturn
  • Unit economics disclosures or path-to-profit commentary
  • Bengaluru talent wage inflation reports
  • Omnichannel/offline retail moves by D2C names
  • Zepto pushes aggressive hiring and dark-store expansion citing list credibility
  • BlissClub and Spinny amplify recruitment marketing off the ranking
  • Incumbent grocers and D2C brands counter with retention packages for young talent
  • PR-driven investor outreach ahead of next raise