Zepto distances itself from ED's Parimatch betting probe, cites third-party ad vendor
Zepto issued a clarification denying operational ties to Parimatch following reports linking it to the Enforcement Directorate's offshore betting probe. The company says a March 2025 ad ran via a third-party vendor for a merchandise entity, and confirmed full cooperation with investigators.
What happened
Zepto clarified it fully cooperated with ED's Parimatch probe, stating a March 2025 ad was placed via a third-party vendor for a merchandise entity. Zepto
Why this matters
Diligence checklists must now include offshore-gaming ad exposure and vendor KYC trails, since indirect Parimatch-style linkages can surface as headline risk mid-transaction.
Also reported by
- Entrackr — Same time