Zepto Plans 'Select' Premium Grocery Line To Chase Higher Order Values Ahead Of IPO
Zepto is readying 'Select', a premium tier of imported and gourmet products, to counter Blinkit Gourmet and Swiggy Instamart's upmarket push. The move targets richer basket sizes as the quick commerce player heads for a public debut backed by an ₹8,010 Cr fresh issue and plans for 1,904 dark stores by FY30.
What happened
IPO-bound Zepto plans a premium grocery service 'Select' featuring imported and gourmet products, competing with Blinkit Gourmet and Swiggy Instamart's premium
Key facts
- ₹8,010 Cr fresh issue
- ₹1,629 Cr for dark stores
- 1,904 dark stores by FY30
- 1,139 dark stores (Mar 2026)
- 23.3 Lakh orders/day
- 119.4% CAGR FY24-FY26
Why this matters
The upmarket race with Blinkit Gourmet and Swiggy Instamart signals demand for premium-grocery and imported-food supply partnerships, opening M&A or sourcing-alliance angles in gourmet and specialty categories.
What to watch
- Blinkit Gourmet / Instamart premium assortment expansion and pricing response
- Disclosed AOV and contribution-margin deltas in IPO prospectus (DRHP)
- Dark store count progress toward 1,904 by FY30
- Import sourcing / cold-chain investment announcements
- Discounting intensity signaling commoditization of premium tier
- Concentrate Select in top-8 metro dark stores where affluent density supports imported SKU velocity
- Launch curated private-label premium lines to capture margin beyond third-party imports
- Bundle Select with subscription/loyalty tier to lock in high-value repeat cohorts
- Amplify AOV and premium-mix metrics in pre-IPO investor messaging