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Zomato pilots office food vending machines in Gurugram
Zomato is piloting ‘Zomato Now’ restaurant-partnered food vending machines in Gurugram corporate offices, moving prepared food closer to consumers. The experiment adds to its rapid-delivery formats as its profitable food-delivery unit supports Eternal’s investment in Blinkit and other businesses.
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Channel facts
Figures from Inc42,
| Zomato food delivery adjusted EBITDA: | ₹606 Cr in Q1 FY27 |
|---|---|
| Blinkit adjusted EBITDA: | ₹102 Cr in Q1 FY27 |
| Zomato food delivery operating profit: | ₹621 Cr |
| Zomato food delivery revenue: | ₹3,100 Cr, up 37% YoY |
| Platform-fee revenue: | ₹154 Cr in Q1 FY27 |
What it means for online and offline
Zomato Now could improve office-lunch speed and rider productivity, but operators should watch machine uptime, replenishment discipline, food safety and whether concentrated workplace demand supports profitable utilization.
Signals to track
- Expansion from a small Gurugram pilot to multiple office campuses or additional NCR cities.
- Named corporate real-estate, employer, vending-technology or restaurant-chain partnerships.
- Evidence that ordering occurs through the Zomato app rather than only walk-up purchases.
- Menu breadth, stated holding times, temperature-control standards and food-waste policies.
- Pricing relative to delivered meals and whether corporate subsidies or meal-wallet integrations are introduced.
The counter-case
The case against this reading — not reported by the source.
Office vending machines may replace a flexible, asset-light delivery model with capex-heavy infrastructure that has limited menu capacity, uncertain utilization outside lunch peaks, food-quality and safety risks, and operational complexity around replenishment, cold/hot holding, wastage, and machine downtime. Corporate-office demand may also be too concentrated in a few time windows to support attractive unit economics.
The source
First seen