ET BrandEquity
https://brandequity.economictimes.indiatimes.com/rss/topstories
Signals from ET BrandEquity
- Snap: Traditional Marketing 16% Costlier to Reach India's Gen Z
- Meesho, MakeMyTrip, Aisle deploy AI assistants to fight choice overload and win Tier-2 voice shoppers
- Coffee chains eye daytime-bar role as decaf and premium tea gaps widen in India
- BCG-Altagamma: Global luxury to resume 2-5% growth in FY26 as AI reshapes buying
- Nykaa Eyes Wellness Push as CEO Nayar Bets Big on India's Discretionary Boom
- Rapido outpaces Uber and Ola in India via subscription-based driver model
- JioStar deploys OpenAI conversational AI on JioHotstar to fuse content discovery with in-app shopping and Swiggy orders
- Indian consumer brands pile onto viral Empire State proposal in social moment-marketing spree
- Lakshya Media's Yuvrraj Agarwal: 'Presence is the new performance' as OOH bucks traditional media decline
- Kriti Sanon leans into consumer-led product design at Hyphen, backs GIVA and Supply6
- Indian brands turn Instagram comment sections into personality-building playgrounds
- Marico posts high single-digit India volume growth in Q2 FY26 despite GST 2.0 disruption
- IGP debuts Gurugram store, targets 200 dark stores in omnichannel push
- Ad veteran and ex-Big Bazaar CMO Jishnu Sen passes away in Bengaluru
- Zepto rolls out Smart Product Swap to cut cancelled grocery orders
- Marico buys 58% stake in plant-based brand for $45 million
- Sanjiv Mehta pitches 'humbition' as the recipe for brands that outlast fleeting trends
- ITC Aashirvaad, McCann win inaugural Grand Shark at ET Shark Awards 2026
- Asian Paints pivots from 'share of surface' to 'share of space', betting on emotional marketing
- India's Cannes Lions slump prompts look at 'buri nazar' as ad muse for Titan Eye Plus, SUGAR