ET BrandEquity
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Signals from ET BrandEquity
- Mahindra targets India’s lifestyle-pickup niche with Scorpio Lifestyler by April 2027
- Mastercard pilots AI-agent shopping and checkout with Swiggy Instamart, Zepto and Tira
- Shah Rukh Khan tops Khan celebrity brand equity; Salman leads mass-market appeal
- India’s live-commerce model will diverge from China’s, says AnyMind Group
- Mini India reports 70% first-half growth as it targets younger luxury buyers
- Sunrise enters India’s top 50 FMCG brands as consumer reach rises to 129bn CRPs
- Peter England launches VYBE to court India’s Gen Z fashion shopper
- Titan, Noise and UBON intensify India health-wearables push as demand shifts to actionable insights
- Favre Leuba sees India’s luxury growth extending beyond metro markets
- Godrej Consumer marketing head makes the case for building brands through memory
- India’s hair-growth market is projected to double to US$546 million by 2028
- Indian brand loyalty shifts from habit to context-led choice
- Zomato’s minimalist print ad underscores attention’s growing value in brand building
- Resurfacing July Figures: India Logged Record 3.28 Lakh EV Retail Sales, Per FADA
- AI shopping queries are shifting brand discovery from search and marketplaces to answer engines
- Omnigel takes service-led activation to Kanwar Yatra pilgrims
- Akbarallys spotlights fresh-food ‘Footfall Strikers’ for supermarket visits
- Spider-Man: Brand New Day powers India retail tie-ins across fashion, food and gaming
- Marketers weigh Zepto, Blinkit and Amazon for retail-media investment
- Zepto, Blinkit and Amazon emerge as competing marketing channels for brands