ET BrandEquity
https://brandequity.economictimes.indiatimes.com/rss/topstories
Signals from ET BrandEquity
- WhatsApp usernames spark brand-impersonation fears; India asks Meta to pause rollout
- Tanishq sees huge US opportunity for Indian retail brands
- Meesho acquires Kirana Club to deepen B2B retail distribution play
- ET Shark Awards 2026 shortlist flags AI storytelling, Tier II/III push as CMO priorities
- Myntra leads Father's Day 2026 push with M-Now instant gifting as brands lean on AI, emotion
- India lands 9 fresh Cannes Lions 2026 shortlists for Coke, KitKat, Vim, Amazon work
- India bags 8 Cannes Lions 2026 shortlists; Colgate, Whisper, Tata 1mg work recognised
- India's urban retail bifurcates into a dumbbell: $11B quick-commerce on one end, experiential malls on the other
- Reliance Retail crosses Rs 3.7 lakh crore as JioStar debuts at Rs 34,917 crore in year one
- JioStar turns IPL 2026's 1.2B viewers into shoppable moments via Swiggy, OpenAI tie-ups
- Quick commerce orders jump 60% YoY as beauty, health, fashion outpace groceries
- Raymond Lifestyle CEO: Indian CMO role morphing into growth-and-P&L owner
- Q-commerce's next battleground: retail media, not just market share
- XYXX, KFC pull back from comedy sponsorships as crowd-work virality triggers brand-safety crisis
- India's beauty brands hit a sameness wall as minimalism and clean claims become table stakes
- Gen Z drives 35% of India's consumption, forcing FMCG giants to rewrite the playbook
- New Balance bets on India with first New Retail Concept store at DLF Mall of India
- Premiumisation goes structural: 15 cities, 10 states cross USD 4,000 PCI threshold
- Incredible India campaign faces reboot debate as arrivals trail 2019 peak
- Collective Artists CRO: India's influencer market splits urban-aspiration vs non-urban-trust playbooks