ET BrandEquity
https://brandequity.economictimes.indiatimes.com/rss/topstories
Signals from ET BrandEquity
- Collective Artists CRO: India's influencer market splits urban-aspiration vs non-urban-trust playbooks
- Perfetti pushes ₹5 candies to chase ₹8,500 cr revenue, premium SKUs now 30% of mix
- Royal Enfield opens Flying Flea C6 bookings at Rs 2.79 lakh, debuts BaaS at Rs 1.99 lakh
- Gated communities become India's hottest retail micro-markets, headed for 180K clusters by FY2031
- Zee bets on football as premium complement to cricket with FIFA 2026-2034 rights, four new sports channels
- JioStar unveils Launchpad on JioHotstar CTV, claims 50M devices and 30M household reach in India
- India's ₹40 lakh crore blind spot: marketers still cast women as caregivers, not buyers
- DGCA airport filming curbs threaten influencer playbook used by Myntra, Swiggy, Zomato
- Mahindra, Royal Enfield, Ather turn owner tribes into cult-brand engines
- Delhi HC fines Google Rs 30L for auctioning Hindware trademark as keyword
- Indian D2C founders turn personal brands into growth engine as CAC pressures mount
- Hyundai bets Rs 45,000 cr on 26 launches, Pune plant to defend India turf at 30
- Mysore Sandal's Rs 2,000 Cr Heritage Bet Wobbles as Gen Z Skips the Soap Aisle
- Kingfisher pivots from mass ads to tech-led retail execution across 100,000 outlets
- Indian brands lean into meme-style ads as SuperMoney, Kuku TV, Havells mock traditional scripts
- India's influencer market races to Rs 5,000 cr by 2027 as beauty brands face Tier 2/3 backlash
- Ranveer Singh's Don 3 exit tests $170.7M brand value, but contracts with Adidas, Thums Up hold firm
- L'Oréal India hands ₹700-800 cr media mandate to Publicis, ends 15-year Wavemaker run
- Godrej CCO pitches 'Promise, Proof, Pattern' framework as deepfakes erode brand trust
- Indian e-commerce pivots from intent to discovery as doomscrolling enters shopping apps