AC, TV and appliance prices rose by up to 8% from October 1, 2023 move resurfaces

Consumer durables prices increased by as much as 8% from October 1, 2023, ahead of that year's festive season, according to a resurfacing report.

— FiledSun, 27 Sept, 2026, 12:01 IST·First seen Sun, 27 Sept, 2026, 11:51 IST·Source Moneycontrol · Business

What happened

retail-company · Prices of air conditioners, televisions and appliances are set to rise by up to 8% from October 1 ahead of the festive season.

Key facts

  • Up to 8%
  • October 1

What changed

Prices of air conditioners, televisions and appliances are set to rise by up to 8% from October 1 ahead of the festive season.

Why this matters

An October 1 price rise of up to 8% across ACs, TVs and appliances may pull festive-season purchases forward but could pressure unit volumes among price-sensitive shoppers.

What to watch

  • Actual festive-season sell-through versus September pre-buying and last year's unit volumes.
  • Gap between revised MRPs and effective online/offline transaction prices after bank and platform-funded offers.
  • Commodity, freight and INR movement, especially inputs relevant to compressors, panels, copper, aluminum and electronics.
  • Channel inventory weeks and the scale of post-Diwali clearance discounts.
  • Competitor pricing actions by leading national brands, value brands and e-commerce marketplaces.

Also reported by