Adidas cuts 350+ roles at Gurgaon technology hub
Adidas has begun reducing its India technology workforce in Gurgaon, affecting more than half of the hub’s roughly 700 employees. The company says the cuts align its operating model, while India remains central to its digital-growth strategy.
What happened
Adidas is cutting roles at its Gurgaon India Technology Hub, reportedly affecting more than 350 of about 700 staff. The company confirmed India technology
Key facts
- Over 350 employees affected
- Around 700 employees at Gurgaon tech hub
- Approximately 45-50% of hub workforce
- September 15 exit letters/town hall
- December 15 deadline for second employee group
Why this matters
Adidas’ deep Gurgaon tech-hub cuts signal a leaner operating model, requiring careful continuity planning to protect India digital capabilities and employee morale.
What to watch
- Whether Adidas confirms the exact scope, severance cost and role mix of the reductions in earnings materials or regulatory disclosures.
- Job postings, vendor contracts or procurement activity indicating outsourced engineering and managed services.
- Changes in Adidas India app, website, loyalty, marketplace integration or delivery experience following the transition period.
- Further workforce actions at other Adidas technology, digital or shared-service hubs.
- Management commentary linking the restructuring to margin targets, direct-to-consumer investment, ERP/platform consolidation or AI automation.