Ajmal eyes 170+ exclusive stores by 2026, doubles down on Tier 2/3 India
The 75-year-old fragrance house is scaling its experiential retail playbook—Oud-led assortments, in-store consultations—across Ajmer, Jaipur, Aurangabad, Varanasi, Bareilly, Lucknow, Thrissur and Kochi. The bet: premium perfume demand is migrating beyond metros into smaller-city malls.
What happened
Fragrance house Ajmal plans 170+ exclusive stores in India by end-2026, focused on Tier 2/3 cities. Recent openings span Rajasthan, Maharashtra, UP, and Kerala
Key facts
- 170+ exclusive stores
- 75 years
Why this matters
Ajmal's aggressive footprint build in underserved Tier 2/3 cities pre-empts shelf space that competing fragrance houses and multi-brand beauty retailers will need, raising the strategic cost of entry and making distribution partnerships or stake conversations more urgent.