Ajmal plots 170+ exclusive stores by end-2026, doubling down on Tier 2/3 India
The 75-year-old Oud-led fragrance house is scaling its exclusive-store footprint past 170 by end-2026, pushing into Ajmer, Jaipur, Aurangabad, Varanasi, Bareilly, Lucknow, Thrissur and Kochi with experiential retail and in-store fragrance consultations.
What happened
Fragrance house Ajmal plans to expand to 170+ exclusive stores in India by end-2026, focusing on Tier 2/3 cities with experiential retail, fragrance
Key facts
- 170+ exclusive stores
- 75-year-old
Why this matters
Ajmal's aggressive Tier 2/3 buildout reshapes the competitive map for Oud and premium fragrance—watch for partnership, distribution, or acquisition openings as smaller regional players get squeezed by their experiential format.