Aleta Planet eyes India entry with Sanrio-themed Visa cards via Reliance's AZORTE tie-up
Singapore fintech Aleta Planet plans India launch through licensed partners, issuing Hello Kitty-branded Visa debit cards. Co-marketing with Reliance Retail's AZORTE, which opened India's first Hello Kitty store and targets 40 outlets nationwide. Aleta has issued 9,000 cards globally and aims top-3 fintech status in 5 years.
What happened
Singapore fintech Aleta Planet plans India entry via partnerships with licensed entities to issue Sanrio-themed Visa debit cards. Tie-in with Reliance Retail's
Key facts
- 9,000 cards
- 40 stores
- June 22
- May 8
- top 3 in 5 years
Why this matters
Sanrio IP plus Reliance retail plus Visa rails is a replicable cross-border wedge—scout similar character-licensed fintech partnerships in Southeast Asia before Aleta locks up the category.