Amazon Music India unbundles from Prime, launches ₹99 standalone tier to chase Spotify

Amazon Music India is decoupling from Prime with standalone plans at ₹99/month for members and ₹119/month for non-members, plus a free ad-supported tier next month. The pivot targets 14M Indian subscribers in a market dominated by Spotify and YouTube Music, betting on India's nascent paid streaming growth.

— Source publishedTue, 2 Jun, 2026, 08:00 IST·First seen Tue, 2 Jun, 2026, 08:45 IST·Source Business Standard · Companies

What happened

Amazon Music India launches standalone tiers at ₹99/month for Prime members and ₹119/month for non-Prime, with an ad-supported free service next month, pivoting

Key facts

  • ₹99/month Prime
  • ₹119/month non-Prime
  • ₹5,900 crore 2025 revenue
  • 14 million Indian subscribers
  • 837 million global subscribers
  • 50+ markets
  • 15 million podcast episodes

Why this matters

Decoupling Music from Prime opens optionality for label JVs, telco bundle partnerships, or eventual divestiture, while reframing the competitive set away from retail loyalty toward pure-play streaming M&A comps.

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