Amazon Music India splits from Prime with 3-tier model, undercuts Spotify at ₹99
Amazon Music India unbundles from Prime, launching free ad-supported, Prime ad-included, and Unlimited tiers (₹99 Prime/₹119 non-Prime) from June 2. Move targets 178M streaming audience and 14M paid subs in a market growing 37% YoY, directly challenging Spotify and JioSaavn.
What happened
Amazon Music India is unbundling from Prime with a three-tier model: free ad-supported, Prime ad-included, and Unlimited at ₹99/month for Prime (₹119
Key facts
- ₹99/month Prime Unlimited
- ₹119/month non-Prime Unlimited
- 6-month free trial
- 15 million podcast episodes
- 60+ exclusive podcast deals
- 70% Indian language streams
- ₹5,900 crore music segment 2025
- 178 million streaming audience
- 14 million paid subscribers
- 37% paid subs growth
Why this matters
Aggressive pricing reset signals consolidation pressure in Indian streaming; smaller catalog players and regional audio apps become more attractive tuck-in targets.