AN45° enters Delhi with Gluta Collagen range, targets 2.5x revenue growth
Vegan skincare brand AN45° has launched four Gluta Collagen products in Delhi and is targeting 2.5x revenue growth over the next 12–18 months. The brand plans to deepen North India distribution before expanding nationally, with exclusive stores under evaluation.
What happened
Indian vegan skincare brand AN45° entered Delhi with four Gluta Collagen products and targets 2.5x revenue growth in 12-18 months. It plans North India and
Key facts
- 2.5x revenue growth target
- Four new portfolio additions
- 12-18 months
- Gluta Collagen launch on 12 September 2026
- Rs 3 crore invested to date
What changed
Indian vegan skincare brand AN45° entered Delhi with four Gluta Collagen products and targets 2.5x revenue growth in 12-18 months. It plans North India and national distribution expansion, while evaluating exclusive physical stores and future strategic funding.
Why this matters
AN45°’s Delhi launch is a practical North India beachhead: prioritize distribution execution for the four-product Gluta Collagen range before committing capital to exclusive stores.
What to watch
- Number and quality of Delhi/NCR retail doors added in the next two quarters.
- Evidence of repeat purchases, bundle adoption, and bestseller concentration among the four new products.
- Promotional intensity and review ratings on major beauty marketplaces.
- Announcement of exclusive-store leases, pop-ups, or retail partnerships.
- Expansion beyond Delhi into NCR, Punjab, Rajasthan, Uttar Pradesh, or other North Indian markets.