ASUS targets 30% India-made laptops by 2026, pushes into 620+ districts via Dixon tie-up
ASUS India is scaling local manufacturing with Dixon from 10% to 30% of sales by 2026, while expanding retail reach to 620 districts, 2,000 talukas and 320 exclusive stores. Q1 2026 shipments rose 30%, lifting market share to 21.7% as it eyes the No.1 consumer PC spot beyond metros.
What happened
ASUS India · ASUS aims to raise India-made laptops to 30% of local sales by 2026 via Dixon, expanding into 620+ districts and 320 exclusive stores. Q1 shipments
Key facts
- 30% local manufacturing share by 2026
- 10% local share last year
- 620 districts
- 2,000 talukas
- 320 exclusive stores
- 25 gaming stores
- Q1 2026 shipments +30%
- market share 21.7%
- laptop prices up 20-30%
- EMI purchases 35-40% vs 20%
Why this matters
The Dixon tie-up signals a deeper EMS partnership template worth watching for follow-on JV, capacity, or PLI-linked equity opportunities as global PC brands localize India production.