Asus to Triple India Laptop Output to 20-30%, Begins Local Gaming Laptop Assembly in Chennai
Asus is scaling India production from 10% of local sales in FY25 to 20-30% in FY26, and will start assembling TUF gaming laptops via a Chennai-based EMS partner with 25-30% localisation. The company claims first-mover status in India-made gaming laptops, riding the PLI-driven IT hardware push.
What happened
ASUS India · Asus will scale India laptop production to 20-30% of local sales this fiscal, up from 10%, and begin making TUF gaming laptops via a Chennai-based
Key facts
- 10% in 2024-25
- 20-30% in 2025-26
- 25-30% TUF localisation
Why this matters
Asus's first-mover claim on India-made gaming laptops opens EMS partnership and component-localisation deal flow as competitors race to match the 20-30% production benchmark.