Asus to triple India production, becomes first brand to locally make gaming laptops
Asus India will scale local laptop production from 10% in FY25 to 20-30% this fiscal, partnering a Chennai EMS firm to localise 25-30% of its TUF gaming series — a first for the category in India.
What happened
ASUS India · Asus plans to scale India laptop production from 10% to 20-30% this fiscal year and become the first brand to locally manufacture gaming laptops
Key facts
- 10% local production in FY25
- 20-30% target this year
- 25-30% TUF localisation
Why this matters
First-mover localization in gaming laptops creates a defensible India moat for Asus and opens M&A/JV white space around Chennai-based EMS players capable of handling premium electronics — watch for follow-on capacity deals and component supplier tie-ups.