At Goafest 2026, India Inc urged to graduate from 'Brand India' to building global brands
Prasoon Joshi, Rajiv Kumar and Perfetti's Nikhil Sharma pushed Indian marketers beyond low-cost FMCG playbooks toward premium innovation and global brand-building. LinkedIn flagged India's rising professional 'prosumer' as the next high-value target cohort.
What happened
At Goafest 2026, Prasoon Joshi, Rajiv Kumar and Perfetti's Nikhil Sharma urged India to move beyond low-cost FMCG models toward premium innovation and global
Why this matters
Scout Indian premium and prosumer-targeted brands now while valuations still reflect the old 'low-cost manufacturer' frame, ahead of a rerating tied to global brand-building ambition.
Also reported by
- Financial Express · BrandWagon — 527h after first sighting