Goafest 2026 calls for 'brands from India' as volume obsession caps value creation
Prasoon Joshi, Rajiv Kumar and Perfetti Van Melle India MD Nikhil Sharma told Goafest 2026 that India's consumer goods sector is trapped in affordability and volume plays, with weak incubation blocking premium, globally competitive brand building.
What happened
At Goafest 2026, Prasoon Joshi, Rajiv Kumar and Perfetti Van Melle India MD Nikhil Sharma urged building globally competitive 'brands from India', warning that
Key facts
- INR 1
Why this matters
The incubation gap flagged at Goafest signals M&A opportunity: scout founder-led premium Indian brands with global aesthetic credibility before incumbents with deep distribution wake up and bid them up.
Also reported by
- ET BrandEquity — Same time