Perfetti Van Melle India MD: Influencers aren't brand custodians, marketers must own vetting
At Goafest 2026, Nikhil Sharma argued marketers — not creators — bear final responsibility for influencer content, pushing back on outsourced brand stewardship. He also flagged AI as a useful but still limited tool for nuanced creative work in FMCG marketing.
Perfetti Van Melle India MD Nikhil Sharma, speaking at Goafest 2026, warns that influencers are not brand custodians and stresses marketer accountability for vetting content, while noting AI's growing but limited role in nuanced creative work.
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