Perfetti pushes ₹5 candies to chase ₹8,500 cr revenue, premium SKUs now 30% of mix

MD Nikhil Sharma is retooling India's last great ₹1 business. Perfetti Van Melle (Center Fresh, Mentos, Alpenliebe) wants to more than double revenue from ₹4,000 cr to ₹8,500 cr by shifting shoppers up to ₹5 price points. Premium already 30% of portfolio; 6 million kirana outlets remain the moat as shelf-space wars intensify.

— Source publishedWed, 10 Jun, 2026, 09:00 IST·First seen Wed, 10 Jun, 2026, 10:23 IST·Source ET BrandEquity

What happened

Perfetti Van Melle India MD Nikhil Sharma outlines premiumisation strategy, pushing Rs 5 candies to drive growth toward Rs 8,500 crore. Premium SKUs now ~30% of

Key facts

  • Rs 4,000 crore revenue
  • Rs 8,500 crore target
  • 30% premium portfolio share
  • 6 million outlets
  • Rs 1 to Rs 5 price shift

Why this matters

Perfetti's premiumisation thesis raises the floor on confectionery valuations and tightens the M&A window for sub-scale Indian sweet/candy brands that lack the kirana moat to defend ₹5+ shelf positions.

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