Aukera Raises ₹90 Cr Debt To Scale Lab-Grown Diamond Store Network

Bengaluru-based D2C lab-grown diamond brand Aukera secured ₹90 Cr debt led by Alteria Capital to fund store expansion, omnichannel infrastructure and product innovation. The brand has grown from 13 to 35 stores and targets ₹1,000 Cr in revenue.

— Source publishedFri, 10 Jul, 2026, 13:55 IST·First seen Fri, 10 Jul, 2026, 14:20 IST·Source Inc42 · Buzz

What happened

Bengaluru-based lab-grown diamond D2C brand Aukera raised ₹90 Cr debt led by Alteria Capital to fund store expansion, omnichannel infrastructure, and product

Key facts

  • ₹90 Cr debt
  • $10 Mn
  • $15 Mn Series B
  • 13 to 35 stores
  • $28.2 Mn total funding
  • ₹1,000 Cr target
  • 14.8% CAGR
  • $2 Bn market by 2036

Why this matters

Aukera's rapid store rollout and D2C brand equity in lab-grown diamonds make it a watchlist candidate for larger jewellery players or omnichannel retailers seeking category entry via acquisition.

What to watch

  • Same-store sales growth vs new-store contribution split
  • Store-level payback period and blended gross margin trend
  • New debt or equity announcements from LGD competitors
  • Movement in lab-grown diamond wholesale prices
  • Any covenant breach or refinancing news signaling cash strain
  • Progress toward the ₹1,000 Cr revenue guidepost
  • Accelerate store openings in Tier-1 metros while lease terms are favorable
  • Deepen omnichannel stack (try-at-home, virtual try-on, unified inventory) to lift conversion
  • Push product innovation into higher-margin bridal and solitaire segments
  • Signal path to profitability publicly to set up a future equity raise
  • Lock supplier contracts to hedge against falling LGD wholesale prices

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