Aukera raises ₹90 crore to expand lab-grown diamond jewellery retail
Lab-grown diamond brand Aukera raised ₹90 crore led by Alteria Capital to fund store expansion, design innovation and omnichannel retail. Founded in 2023, it now runs 35 company-owned stores across seven cities including Bengaluru, Hyderabad and Delhi NCR.
What happened
Indian lab-grown diamond jewellery brand Aukera raised ₹90 crore led by Alteria Capital to accelerate store openings, design innovation and omnichannel retail.
Key facts
- ₹90 crore
- $10 million
- $15 million
- ₹1,000 crore
- 35 stores
- 13 stores
- founded 2023
Why this matters
Aukera's rapid 35-store, 7-city buildout in under two years makes it a potential consolidation target or partnership play in the fast-emerging lab-grown diamond retail space.
What to watch
- New store count and city expansion announcements
- Same-store sales and revenue-per-store disclosures
- Lab-grown diamond wholesale price trajectory
- Competitor lab-grown launches from Tanishq/CaratLane
- Follow-on funding or bridge rounds within 12 months
- GST/regulatory or hallmarking changes for lab-grown stones
- Announce entry into 2-3 new metros within 6-9 months
- Launch expanded design/collection lines to differentiate on aesthetics not just price
- Scale omnichannel (app, virtual try-on, click-and-collect) to lift store productivity
- Hire senior retail/supply-chain leadership to manage rapid COCO expansion
- Signal path to profitability to unlock Series A/next equity round