BigBasket's offline grocery push resurfaces: Hyderabad large-format store pilot from January 2023
Resurfacing a January 2023 move, Tata-owned BigBasket was building an omnichannel grocery network through self-service stores and a large-format supermarket pilot in Hyderabad, aiming to extend reach beyond online shoppers. GlobalData said the move could support expansion as supermarket food-and-drink spending rises.
Tata-owned BigBasket is expanding its omnichannel grocery strategy through self-service offline outlets and a Hyderabad large-format pilot, aiming to widen India reach amid competition. The company raised $200 million from Tata Digital and is considering an IPO by 2025.
Why this matters
The January 2023 move aligns with recent signals on BigBasket's resurfaced large-format grocery push and offline self-service stores, both positioned to broaden omnichannel reach and widen its India customer base.
Omni-channel is accelerating, up 222700% quarter over quarter.