Bombae Targets 5-10 Exclusive Stores as It Bids to Double Rs 200 Cr ARR

The Bombay Shaving Company-backed women's grooming brand plans 5-10 exclusive stores over the next year while scaling omnichannel reach across Reliance, DMart and Vijay Sales. India-first innovation and a 30,000-40,000 store footprint anchor the push to double ARR from Rs 150-200 cr.

— Source publishedTue, 14 Jul, 2026, 10:00 IST·First seen Tue, 14 Jul, 2026, 10:00 IST·Source IMAGES Business of Fashion

What happened

Bombae, the Bombay Shaving Company-backed women's grooming brand, plans 5-10 exclusive stores over the next year, doubling ARR (currently Rs 150-200 cr), with

Key facts

  • Rs 150-200 crore ARR
  • 25-30% of BSC revenue
  • 60-70% online revenue
  • 5-10 exclusive stores next year
  • 30,000-40,000 store footprint
  • 60-70% products made in India
  • under 5% penetration

Why this matters

As a Bombay Shaving Company-backed women's grooming play, Bombae's expansion strengthens the parent's multi-brand retail moat and could shape category consolidation opportunities in India's grooming space.

What to watch

  • Quarterly ARR run-rate updates confirming trajectory toward doubling
  • Actual exclusive store count opened vs 5-10 plan
  • Same-store throughput and modern-trade sell-through data
  • Competitor moves from Nykaa-owned brands, Beardo, and mass FMCG players
  • Gross margin trend as offline distribution costs scale
  • Sign anchor listings with Reliance Retail and DMart for priority shelf placement
  • Launch India-first SKUs to differentiate in women's grooming
  • Pilot 1-2 flagship exclusive stores in metro high-streets before wider rollout
  • Raise or reallocate capital from Bombay Shaving Company parent to fund store capex

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