Brands risk ceding customer ownership to Amazon, Flipkart as AI-led commerce looms
Opinion warns Indian brands that reliance on Amazon and Flipkart is surrendering consumer data and shelf control, fueling marketplace private labels. AI-mediated discovery threatens to widen the gap, pushing urgency for direct-to-consumer ecosystems and owned channels.
What happened
Amazon India · Opinion piece warning Indian brands about growing dependence on marketplaces like Amazon and Flipkart, which capture customer data to launch
Why this matters
Scout acquisitions of D2C tech, CDP, and owned-channel commerce enablers while marketplace-captive brands' valuations reset on customer-ownership risk.
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