BRND.ME (ex-Mensa Brands) goes public-co, eyes IPO in 12-18 months on ₹1,500 Cr FY26 run-rate
The D2C aggregator has converted into a public limited company after reverse-flipping to India, setting up an IPO filing within 12-18 months. It projects ₹1,500 Cr FY26 revenue and adjusted EBITDA positivity, anchored by Majestic Pure (₹400 Cr), Botanic Hearth (₹300 Cr), MyFitness and PartyPropz (₹200 Cr each). FY25 loss stood at ₹501 Cr.
What happened
D2C roll-up BRND.ME (formerly Mensa Brands) has converted into a public limited company, targeting an IPO within 12-18 months after reverse-flipping to India.
Key facts
- ₹1,500 Cr FY26 revenue
- ₹501 Cr FY25 loss
- $295 Mn raised
- ₹400 Cr Majestic Pure
- ₹300 Cr Botanic Hearth
- ₹200 Cr MyFitness
- ₹200 Cr PartyPropz
Why this matters
BRND.ME's reverse-flip and 12-18 month IPO clock signals a closing window for pre-listing tuck-ins, especially for sub-₹200 Cr D2C brands seeking distribution into Majestic Pure or Botanic Hearth's channels.