BRND.ME (ex-Mensa Brands) turns public company, eyes IPO in 12-18 months
The Bengaluru-based house of brands behind Majestic Pure, Botanic Hearth, MyFitness and PartyPropz has converted to a public entity after NCLT-approved Singapore-to-India merger. FY26 revenue tracking ~Rs 1,500 crore with ARR of Rs 1,700-1,800 crore and adjusted EBITDA profitability.
What happened
BRND.ME (formerly Mensa Brands) has converted into a public company following NCLT approval and Singapore-to-India merger, preparing for an IPO in 12-18 months.
Key facts
- FY26 revenue ~Rs 1,500 crore
- ARR Rs 1,700-1,800 crore
- IPO in 12-18 months
Why this matters
BRND.ME's conversion to a public entity and IPO timeline signals both a closing window for private secondaries and a likely acquirer-of-scale emerging in the D2C consumer brand consolidation landscape.