BRND.ME (ex-Mensa) goes public limited, eyes IPO in 12–18 months on ₹1,500 Cr FY26 revenue claim

The D2C house-of-brands behind Majestic Pure, MyFitness, Botanic Hearth and Dennis Lingo has redomiciled to India and converted into a public entity. It projects FY26 revenue of ₹1,500 Cr with adjusted EBITDA positivity across flagships, even as FY25 losses widened 39% to ₹501 Cr. Total funding stands at $295 Mn.

— Source publishedWed, 17 Jun, 2026, 18:01 IST·First seen Wed, 17 Jun, 2026, 18:06 IST·Source Inc42 · Buzz

What happened

D2C roll-up BRND.ME (formerly Mensa Brands) converted to a public limited company, targeting an IPO within 12-18 months after redomiciling to India. Claims FY26

Key facts

  • FY26 revenue ₹1,500 Cr
  • FY25 loss ₹501 Cr (+39% YoY)
  • Total funding $295 Mn
  • Majestic Pure ₹400 Cr
  • Botanic Hearth ₹300 Cr
  • MyFitness ₹200 Cr
  • PartyPropz ₹200 Cr

Why this matters

BRND.ME's public conversion signals the IPO window is the exit, not strategic sale—but widening losses against an aggressive revenue claim could still open a take-private or anchor-block opportunity if markets sour before the 12–18 month listing.

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