BSH cuts Bosch prices 20% in India, targets LG-Samsung mass market in global first
BSH Home Appliances enters India's mass appliance segment—a first for the German major globally—slashing Bosch entry washing machine prices to ₹17,500 from ₹22,000. Plans 350 new models, lifts localisation to 90% from 65%, and targets 8-9% market share from 4% within four years.
BSH enters India's mass appliance segment for the first time globally, cutting Bosch prices ~20% to challenge LG and Samsung. Plans 350 new models, 90% localisation, and aims to double market share to 8-9% in four years.