BSH targets doubling India market share in washing machines, refrigerators in 2024

BSH Home Appliances aims to lift washing machine share from 6% to 12% and double refrigerator share, pushing Bosch and Siemens into top-load, semi-automatic and side-by-side four-door categories. Built-in cooking already commands 55% share. A 5-7% price hike is planned amid 40% washer and 50% fridge volume growth.

— Source publishedThu, 18 Jun, 2026, 20:21 IST·First seen Thu, 18 Jun, 2026, 20:26 IST·Source The Hindu BusinessLine

What happened

BSH Home Appliances targets doubling market share in washing machines (6% to 12%) and refrigerators in India this year, expanding into top-load, semi-automatic

Key facts

  • 6% to 12% washing machine share
  • 14% front-load share
  • 2% refrigerator share
  • 40% washing machine growth
  • 50% refrigerator volume jump
  • 55% built-in cooking share
  • 5-7% price hike
  • 80% Bosch revenue share

Why this matters

BSH's aggressive share-doubling ambition in top-load, semi-automatic, and side-by-side four-door categories opens M&A and partnership windows in adjacent appliance niches where Bosch/Siemens lack scale.

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